How to build your brand through interior design

From identifying your audience to creating an effective brand design, there are countless aspects to consider when developing your brand.

The way your business presents itself to its customers is arguably the most important component of building your brand, and when it comes to this, interior design is often an overlooked factor in forming a clear and concise company identity.

When working from a commercial space, whether that be an office or a shop, it’s crucial to ensure your design reflects the feel, tone, and personality of your brand.

The principles, values, and behaviours of a business should be reflected in your interior design. Therefore, you must ensure your design does not cross purposes with the culture of your company.

Why is branded interior design important?

No matter the size or sector of your business, branded interior design offers several benefits that make it a wise investment.

Utilising your brand’s design at your workplace will provide you with a competitive edge in a crowded market. Establishing a unique aesthetic that captures the essence of your brand will make your business more recognisable to the public, giving your business a distinctive edge and setting it apart from the competition.

A strong branded interior design can create a lasting brand identity for your business by attracting your target audience and giving them a memorable experience that keeps them coming back. It will improve the overall customer experience, and make them more likely to interact with your brand if they are provided with a welcoming, comfortable environment.

Furthermore, branded interior design can have a significant impact on your team. A branded, clean-cut area will beautifully capture your company’s values and instil a sense of pride in workers, which will boost productivity and create a more unified workplace culture.

How to build a brand through interior design

After learning the advantages of developing a powerful interior brand design, you undoubtedly want to know how to implement this successfully. With that in mind, we’ve put together some hints and tips that will enable you to successfully integrate your brand into your physical space.

Brainstorm descriptive words

Before you begin branding the interior of your office, start by brainstorming a list of descriptive words that are relevant to your company’s identity. ‘Who are we?’ and ‘What makes our business stand out from the others?’ are the questions you should be asking yourself and your team.

From this, you will be able to decipher descriptive words and images that will help you understand your brand identity and the atmosphere you want your commercial space to convey. This can help you decide on colours, graphics, photos, and textures that will help you create a cohesive visual that communicates your brand to your target audience.

Reflect the characteristics of your products

After you have defined your brand experience goals, you need to decide on design elements that will support and enhance them. You must select design components that correspond to the products you sell and the industry you operate in.

The layout of the space, furnishings, lighting, colour, graphics, artwork, and accessories used in your commercial space all need to be considered with brand identity in mind.

If your products are designed with neutral colours and simple aesthetics, the interior decor of your physical stores should follow suit. An excellent method to incorporate this is to ask yourself whether a customer would recognise that they were in your store if it had no graphic branding on the walls, and if not, what could you implement to change this?

Incorporate a statement piece

If you have the budget, incorporating statement pieces into your design could be a great opportunity to help your business stand out from the competition. A statement piece can help draw the attention of your potential customers.

To emphasise your company’s identity, you might include vibrant furnishings, eye-catching light fixtures, quirky artwork, or even overload your space with greenery, depending on the ambience you want to convey to your customers.

However, it’s crucial to limit the number of statement pieces you use. Including too many statement pieces can easily make the area appear overdone and can sometimes be overwhelming to potential customers. Although statement items can enhance a space, you should keep this to a minimum and pick a specific fixture that complements your brand identity.

Test the design and get feedback from your team

Re-designing the interior of a commercial space can be both expensive and time-consuming. Once you have created your ideal design, it is important to present it to your team and take their ideas into account before putting it into practice.

You can exhibit your design ideas through techniques such as sketches, mock-ups, and models so that together you can determine how well the design adheres to your brand experience goals. From here, you can work out any project constraints and make adjustments based on any advice that you receive to create the most effective design for your commercial space.

How can Q Interiors help?

We know that coming up with the perfect interior design for your commercial space can be challenging, which is why we are here to help.

With over 25 years of experience in the interior design industry, we have helped many businesses develop their workplaces with their brand identity at the forefront. We are dedicated to developing classic interior design solutions that are specific to the requirements of our commercial clients.

For assistance in producing the ideal interior design for your business, get in touch today.